September 20, 1999
LAWRENCE -- Award-winning journalist and editor-in-chief of Latina magazine, Sandra Guzman, will deliver the keynote address for Hispanic Heritage Month at the University of Kansas following a dance performance that begins at 7 p.m. Friday, Oct. 1, in the Kansas Union Ballroom.
Guzman will discuss "A Latina Perspective on Media Convergence and Hispanic Influences in America." She will answer questions afterward. Latina magazine is the nation's first bilingual lifestyle magazine geared toward Hispanic women.
Ballet Folklorico of Topeka will perform at 7 p.m. before Guzman speaks. A reception in the Union parlors will follow Guzman's talk.
KU's Hispanic American Leadership Organization and the William Allen White School of Journalism and Mass Communications are sponsoring Guzman's visit to KU as part of Hispanic Heritage Month.
In 1995, Guzman received a regional Emmy from the National Academy of Television Arts and Sciences for her television special program "Embargo Contra Cuba," originally broadcast for Telemundo in New York City. Her Emmy was the first for Telemundo. Guzman's program brought together different voices in Cuba - rather than presenting two extreme opinions typically reported in the media.
Guzman earned undergraduate degrees in philosophy and history from Rutgers University, New Brunswick, N.J. She worked for El Diario/La Prensa in New York before becoming the senior spokeswoman for a former New York city controller. Guzman then moved into broadcast journalism and since 1998 has been editor-in-chief of Latina magazine.
The three-year-old Latina magazine was launched in 1996 and has a circulation of 225,000. Circulation has increased by 70 percent since Guzman became editor.
Born in Puerto Rico, Guzman was raised in New Jersey. As Latina editor she travels the United States speaking on a variety of topics including women in the workplace, Hispanic leadership and other issues relating to and affecting Hispanics.