Branding, consumer behavior experts can comment on Malaysia Airlines corporate rebranding

Tue, 08/12/2014

Contact

Austin Falley
School of Business
785-864-3852

LAWRENCE — University of Kansas marketing and consumer behavior scholars are available for comment on the recent news of Malaysia Airlines’ potential corporate rebranding after its MH370 and MH17 disasters.

Jessica Li and Noelle Nelson, assistant professors of marketing, are scholars of consumer behavior and can speak on the airline’s efforts to rebrand after recent aviation tragedies have left its reputation at historic lows.

Media reports suggest the airline is looking at several options to reshape its image because of recent disasters.

Nelson says changing a brand name can be helpful in avoiding negative associations, but erasing memories of tragic events is especially difficult.

Li holds a doctorate in social psychology from Arizona State University. Her current research investigates how emotions and motivations affect consumer behavior, judgment and decision-making.

Nelson earned a doctorate in marketing from the Carlson School of Management at the University of Minnesota. Her research efforts include the role memory plays in consumer evaluations and how negative emotions affect consumer learning.

To schedule an interview, contact Austin Falley at 785-864-3852 or afalley@ku.edu.

Photos: From top, Jessica Li, Noelle Nelson.



KU in the news
Chronicle of Higher EducationTue, 09/16/2014
The New York TimesSun, 09/14/2014
We’d like to thank our alumni and friends for providing a record year of philanthropic support to KU. You help KU achieve its mission of educating leaders, building healthy communities and making discoveries that change the world. http://bit.ly/ZfJ903

KU students grow algae for biofuel, cleaner water KU's "Feedstock to Tailpipe Initiative" (see http://www.cebc.ku.edu/RET-2014) is working on a project that starts with algae. Researchers are demonstrating how community wastewater operations can add a large-scale, algae-growing facility that will not only return cleaner air and water back to nature, but also provide a sustainable source for biodiesel fuel.


One of 34 U.S. public institutions in the prestigious Association of American Universities
26 prestigious Rhodes Scholars — more than all other Kansas colleges combined
Nearly $290 million in financial aid annually
1 of 9 public universities with outstanding study abroad programs.
—U.S. News & World Report
46 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
—ALA
$260.5 million in externally funded research expenditures
23rd nationwide for service to veterans —"Best for Vets," Military Times